The 12 Richest YouTube Stars in the World (2026), According to Celebrity Net Worth

Celebrity Net Worth’s ranking of the world’s richest YouTube stars is led by MrBeast at $2.6 billion, far ahead of Jake Paul, Jeffree Star, Logan Paul and KSI. The ranking is a snapshot of Celebrity Net Worth’s list dated August 31, 2026, accessed November 10, 2026. We compared available individual profiles on the check date; this is not a new global wealth survey. Every figure is Celebrity Net Worth’s own estimate, not a verified account of anyone’s finances, and this ranking covers individual fortunes only.

Portraits of nine of the top-ranked richest YouTube stars: MrBeast, Jake Paul, Jeffree Star, Logan Paul, KSI, Markiplier, Linus Sebastian, Mark Rober and Michelle Phan
Top row: MrBeast (Steven Khan, CC BY 4.0), Jake Paul (Erik Drost, CC BY 2.0), Jeffree Star (Tucker Leary, CC BY 3.0). Middle: Logan Paul (diegofernandophotography, CC BY 2.0), KSI (Million Dollaz Worth of Game, CC BY 3.0), Markiplier (Gage Skidmore, CC BY-SA 3.0). Bottom: Linus Sebastian (Tessa Bury, CC BY 4.0), Mark Rober (LKP2024, CC BY 4.0), Michelle Phan (Gage Skidmore, CC BY-SA 2.0). All via Wikimedia Commons. Cropped and arranged; collage: CC BY-SA 4.0.

The richest YouTube stars in the world

Ranked by Celebrity Net Worth’s individual estimates. The first 12 people in that dated list include ties at ranks 4 and 9:

  1. MrBeast – $2.6 billion. The dated source describes Jimmy Donaldson’s creator business, Feastables and expansion beyond YouTube advertising. Our MrBeast profile tracks the same figure.
  2. Jake Paul – $200 million. Boxing purses and his Most Valuable Promotions company, built on the audience he grew online.
  3. Jeffree Star – $160 million. Celebrity Net Worth describes his cosmetics company as central to his move beyond video income.
  4. Logan Paul – $150 million (tied). Prime Hydration co-founder, WWE performer and one of YouTube’s original daily vloggers.
  5. KSI – $150 million (tied). Prime Hydration co-founder with a parallel music career and the Sidemen collective.
  6. Ryan Kaji – $100 million. The Ryan’s World toy and licensing empire made the 15-year-old’s brand a retail business far beyond YouTube.
  7. Markiplier – $95 million. Gaming videos and independent production are part of his business. An SEC Schedule 13G, with an event date of July 13, 2026, disclosed his 8.5% stake in GoPro’s Class A common stock. This is a dated ownership disclosure, not a current shareholder ranking. Our Markiplier profile tracks the same figure.
  8. Linus Sebastian – $60 million. Linus Media Group turned tech videos into a full production company.
  9. Dhar Mann – $50 million (tied). His Dhar Mann Studios turns scripted moral lessons into enormous view counts.
  10. Mark Rober – $50 million (tied). The former NASA engineer sells CrunchLabs science kits to the audience his builds attracted. Our Mark Rober profile tracks the same figure.
  11. Michelle Phan – $50 million (tied). One of YouTube’s original beauty gurus; she co-founded Ipsy, and EM Cosmetics identifies her as its founder. This is not a claim about her current ownership percentage. Our Michelle Phan profile tracks the same figure.
  12. Ms. Rachel – $50 million (tied). Her toddler learning videos became one of the most-watched children’s brands on the platform.

Logan Paul and KSI tie at $150 million, and four creators tie at $50 million. We rank by the figures Celebrity Net Worth publishes, so ties share a position rather than forcing an order the source does not support. The source describes these as personal estimates, rather than combined household figures. Full profile text was unavailable for MrBeast, KSI and Ryan Kaji during our check; those entries rely on the dated list, with KSI and Ryan figures also visible in search-indexed profile excerpts.

The richest creators we have profiled on Frotheen

These selected Frotheen profiles provide more background. Figures below are Celebrity Net Worth estimates, not audited finances. We accessed the linked external sources on November 10, 2026. Profile pages may be undated or change without notice; DanTDM and MrBeast use the August 31, 2026 list snapshot.

How to read these numbers

Net-worth rankings are built from third-party estimates, not disclosures, and even a single publisher’s pages can disagree: Celebrity Net Worth’s current PewDiePie profile shows $60 million while its August 31, 2026 list article lists $45 million. Where that happens we say so and date each figure. Where a source labels a figure as combined, we keep it out of individual rankings and say so.

The bottom line

In Celebrity Net Worth’s August 31, 2026 list, accessed November 10, 2026, MrBeast’s $2.6 billion estimate leads the world’s richest YouTube stars by an enormous margin, with Jake Paul a distant second at $200 million. The pattern at the top is consistent: the biggest creator fortunes come from companies the audience made possible – snacks, drinks, cosmetics and toy lines – not from advertising on the videos themselves.

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